WATCH READ Many small business owners don’t understand the difference between Google Ads (where your business is actually only paying for clicks) and Social Media Ads (where your business is paying regardless of how many clicks you actually get). Now, it’s not as simple as that when you get into the details, but at a…
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WATCH READ There are some misconceptions about the Google Ads Grant For Non-Profits. Many think it’s simply free money every month, but there are only certain ways Google allows non-profits to spend the money. 1. You can only use it on Google Ads full product – contextual 2. You can only bid up to $2.00…
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WATCH READ In January and February 2018, Kate and I presented at Data Driven Academy for Vanderbilt School of Business – Marketing Specialty. In this video, I get asked how much can be spent on a Google Adwords Express (Google Smart Campaign) Ad. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC…
Read MoreWATCH READ There is a way to spend less than your competition on Google Ads, yet outrank them, and it has nothing to do with Quality Score. It has to do with buying Google Adwords Express Ads, also known as Google Smart Campaigns. In this video, I explain the strategy behind small businesses marketers buying…
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WATCH READ I love talking to small business owners about tips and tricks to rank higher on Google. The real way is through organic search (SEO), by creating content every day, posting it on YouTube, your blog, LinkedIn, Facebook and all other social media outlets. Of course, following an SEO best practices checklist, optimizing your…
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WATCH READ I get asked how to optimize social media pages and content for SEO (search engine optimization), and there are tactics to helping people find your content when they search on Social Media platforms like YouTube (tagging and titles), Twitter (hashtags), Instagram (hashtags), Facebook (still trying to figure this one out) and more… …But…
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WATCH READ Rachel and Winfree, a Data Science and Analytics company in Nashville, Tennessee, had me on as a guest on their podcast, Data Tea, to give some web design and SEO tips for small business owners and “solopreneurs” and entrepreneurs trying to build their companies. I also talk about my company and how exactly…
Read MoreGoogle Ads has issued a credit for businesses that need COVID-19 relief.
Read MoreGoogle Ads is likely far more powerful than you think. 🙂
It used to be about “grabbing the remarketing tag” and putting it on your website, so that you can create an audience of website visitors and target them specifically with ads.
Read MoreThere are many reasons for marketers and business owners to share access to their Google Ads account, and now Google Ads has made it easier than ever.
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