As a web developer and digital strategist, I’ve worked with hundreds of businesses over the last 15 years, and just about every single one has either asked me about Google Ads or paid me to run a campaign for them or show them how to set up a campaign.
Read MoreWATCH LISTEN READ Which should your small business choose? Google Ads or Google Adwords Express? This is one of my favorite questions, and I answer it pretty emphatically in this keynote at the Mt. Juliet Chamber of Commerce Small Business Boom (during the Q/A Session at the end). Thanks for reading, watching and listening, and…
Read MoreWATCH LISTEN READ When recently speaking at the Mt. Juliet (TN) Chamber of Commerce about Google Analytics, Google My Business and Google Ads, I was asked – “Don’t most people skip the Google Results that say Ad?” The proof is in the data, they don’t. In this video I explain Google Adwords Express, how it…
Read MoreWATCH READ How to Add Negative Keywords in Google Ads. Go to Campaigns, then Keywords, Then Negative Keywords. Add any broad match or phrase match terms that you NEVER want your ads to show for when users query those terms. This will prevent your ad from being show for searches where users are likely seeking…
Read MoreWATCH READ If you’re running Google Ads campaigns targeting either people in a particular geographic area, and/or that speak a particular language, then you may need to use keywords in that language. Google Ads has several different options for how to run ads in various languages. This video explains how to do that in Google…
Read MoreWATCH LISTEN READ Back in the day (like 2005-2017), Google Adwords made it pretty hard and confusing to create accounts that allowed agencies or companies to manage multiple Google Adwords Accounts under one “umbrella” or “Master Client Center Account.” In fact, it was so hard to do so, that Google seemingly dumped anyone with a…
Read MoreWATCH LISTEN READ So let’s say your business is running Google Ads (formerly known as Google Adwords) as a layer to your digital marketing strategy. But let’s say you have a product that is a little more niche than most. Let’s say it’s a special lighting product for campers. Bear with me, this applies to…
Read MoreWATCH READ Specific Tactics for Fashion Brands to use to improve their website design and digital marketing net new customer acquisition. I spoke to the Nashville Fashion Alliance, and showed owners and marketers of several emerging fashion brands and small businesses the data relevant to fashion industry websites and digital marketing strategies. In doing my…
Read MoreREAD You are reading my 366th blog in the last 365 days (also my 439th blog in the last 540 days). After starting to blog consistently on 7/7/17, I decided heading into 2018 that I wanted my New Year’s Resolution to be to blog every day for a year. For some reason, I decided to…
Read MoreWATCH LISTEN READ Marketers and Small Business owners, you know what Remarketing and Custom Audiences ARE, you just don’t know how to implement them. You know, what they DO, you just don’t know how to make it happen for your business. We do. When a visitor comes to your website and shows interest in a…
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