WATCH LISTEN READ Which should your small business choose? Google Ads or Google Adwords Express? This is one of my favorite questions, and I answer it pretty emphatically in this keynote at the Mt. Juliet Chamber of Commerce Small Business Boom (during the Q/A Session at the end). Thanks for reading, watching and listening, and…

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WATCH LISTEN READ When recently speaking at the Mt. Juliet (TN) Chamber of Commerce about Google Analytics, Google My Business and Google Ads, I was asked – “Don’t most people skip the Google Results that say Ad?” The proof is in the data, they don’t. In this video I explain Google Adwords Express, how it…

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WATCH READ How to Add Negative Keywords in Google Ads. Go to Campaigns, then Keywords, Then Negative Keywords. Add any broad match or phrase match terms that you NEVER want your ads to show for when users query those terms. This will prevent your ad from being show for searches where users are likely seeking…

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WATCH READ If you’re running Google Ads campaigns targeting either people in a particular geographic area, and/or that speak a particular language, then you may need to use keywords in that language. Google Ads has several different options for how to run ads in various languages. This video explains how to do that in Google…

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