WATCH LISTEN READ Pinterest has an advertising platform with the ability to run ads and sponsor pins, but the greatest and most powerful thing we’ve seen when analyzing web data on Pinterest is that simply being active on the platform drives traffic from your Pinterest page to your website. We explain in this video taken…
Read MoreWATCH LISTEN READ Pinterest is an often overlooked platform as it relates to garnering web traffic and driving conversions for brands. But if your company is creating content for platforms like Instagram and Facebook, the reward of also creating a version for Pinterest should definitely be worth the time. We discuss further in this video…
Read MoreWATCH LISTEN READ There’s no coincidence that I’m posting this on YouTube and embedding it in my website. 🙂 Kelly Savoca of CottonandMoss.com asked a great question in a recent http://datadrivenacademy.org Live Access Session for Data Driven Academy Members. Should I be using YouTube or Vimeo to embed videos in my website? Her concern was…
Read MoreWATCH LISTEN READ One of our principles at Data Driven Design is “don’t overthink it.” Many small businesses, marketers and content strategists totally over think their content. How many words does it have to be? How many photos does it have to have? Who cares? None of that matters. The only thing that matters is…
Read MoreWATCH LISTEN READ In this fun interaction with Kelly Savoca from CottonandMoss.com during one of our http://datadrivenacademy.org members live access sessions, Kate Hickey and I debate whether or not your content actually NEEDS photos. I highly recommend you watch and comment! 🙂 Thanks for reading, watching and listening, and have a great day! KEEP MARKETING!…
Read MoreWATCH LISTEN READ Did you know that the data says in order to get conversions on your website, your visitors need to return anywhere from 3-5 times? This means, if you think you’re going to sell people products or services the first time they visit your website, you’re sorely mistaken. As a result, you need…
Read MoreWATCH LISTEN READ Believe it or not, starting a new eCommerce website and getting conversions is one of the hardest things to do. Improving your website design and functionality is only about 20% of the battle. Assuming the product(s) you’re selling is/are good and there’s a market for them, you’ll now need to begin the…
Read MoreWATCH LISTEN READ This video is from the Data Driven Academy – http://datadrivenacademy.org – live access session with myself, Kate Hickey (digital strategist at Data Driven Design) and Kelly Savoca, owner of CottonandMoss.com (and Data Driven Academy Member). In this video, we discuss what a good cost per click on Facebook Ads is. Thanks for…
Read MoreWATCH LISTEN READ Regardless of the size of your organization, WordPress is an amazing Content Management System to fit your needs. Not only is everything possible from a design and functionality standpoint, but hosting is streamlined and secure on several easy to use platforms. Perhaps one critical component that gets overlooked in WordPress is just…
Read MoreWATCH LISTEN READ WordPress Designers and Developers are capable of making almost anything happen from a User Experience Design perspective, but sometimes fancy things cost extra money and time. Fancy things, for example, like having an animated GIF be an alternate rollover image or “hover state” for a regular image. So when you hover your…
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