How To Create Remarketing Audiences In Facebook Ads

How To Create Remarketing Audiences In Facebook Ads

By: Paul Hickey, Founder and Lead Strategist

Did you know that the data says in order to get conversions on your website, your visitors need to return anywhere from 3-5 times?

This means, if you think you’re going to sell people products or services the first time they visit your website, you’re sorely mistaken.

As a result, you need to implement many strategies to get people coming back to your website, among them, deploying Facebook Ads to people who have visited your website in the last 30, 60, 90 days.

This is also known as Facebook Remarketing, and this video shows you how to set create remarketing audiences in Facebook Ads Manager.

Taken from a live access session of

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.


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