WATCH READ Data Driven Daily Tip – August 12, 2017: Yo yo yo! Are you in desperate need of digital marketing help? Maybe you do or don’t have the budget to hire an agency team like ours who will have your back, or maybe you really want to learn on your own. My digital marketing podcast,…
Read MoreWATCH READ Data Driven Daily Tip – August 11, 2017: 9 out of every 10 Google Analytics accounts doesn’t have Goals/Conversions set up. This puts your company at a huge disadvantage not to have Goals set-up. Goals allow you to track qualified web visits and conversions, and attribute them back to a referral source. In…
Read MoreListen Read Making the most of my drive time from my home to my office in East Nashville, talking: Data Driven Decision Making Expanded Text Ads in Google Adwords Enable Your Demographics and Interest Reports Why do we look at things so Micro? Thanks for listening! Any feedback is welcome and I’m always looking for…
Read MoreWATCH READ Data Driven Daily Tip – August 10, 2017: Expanded Text Ads or “ETAs” are getting about 10x the amount impressions and 5x the amount of clicks in our clients’ Google Adwords accounts as the old format ads. When we A/B test, the results are clear. We highly recommend converting all of your old…
Read MoreWATCH READ When Jamie Dunham, always a top 10 person on my list, and striving to be #1 overall, asked me to present at Red Letter Day this year, I was not only completely flattered and honored, but more pumped up than anything. You see, if you’ve ever met me or read any of my…
Read MoreWATCH READ Data Driven Daily Tip: August 9, 2017 – Enable Your Demographics & Interest Reports in Google Analytics to get a ton more data than you’re getting. Truly understand who your website audience is, from Gender breakdown to interest groups and behaviors, this is a very valuable digital marketing tool. And it’s all free…
Read MoreListen Read Thoughts I want to share around building my team as my company grows, molding myself into a role as my team grows from 1 to 6 people in a span of about 8 or 9 months. So let me explain. When I started my company Data Driven Design and my partnership with SnapShot Interactive as VP of…
Read MoreListen Read I’m fortunate enough to have built and strengthened many relationships throughout my career. One perfect example is with Dennis Sampier, my former boss and one-time mentor at The Detroit Pistons Basketball Company, who now is a client of my agency Data Driven Design. DSamp, as he’s affectionately known by just about everyone who…
Read MoreWATCH …but the saga isn’t over yet. No, no. You still need to go into your Facebook Business Manager after your client or co-worker has accepted your request and add yourself.That looks like this… READ I’ve been using Facebook Business Manager for about a year. It was launched by Facebook to make it…
Read MoreListen Read Easily one of my underrated favorite things I’ve done this year so far is catch up with an old employee of mine, Trevor Denton. I originally met Trevor through my wife, who was his high school teacher. He was working at Big Frog T-Shirt Design company in Franklin, TN in 2012 when I…
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