IGTV is about to blow up, here's why. They just launched a feature allowing videos that are longer than one minute in length to be uploaded to IGTV but also TEASED as a real IG post.
This means that the first minute of your 1:00+ video on IGTV can show as a regular Instagram Post. At the end of the one minute segment, the user can tap to continue viewing, and it seamlessly opens the IGTV full screen version and plays the rest, allowing full integrations of likes, comments and sharing.
Not only is the feature the best IGTV integration thus far, and works seamlessly, but I've noticed that my IGTV/IG posts in this manner are outperforming any of my other IGTV videos promoted from within the Swipe Up Feature in my Stories.
Additionally, the data around these posts (without hashtags), is supporting the theory that now, the less hashtags the better on your IG posts.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.