IGTV is about to blow up, here’s why. They just launched a feature allowing videos that are longer than one minute in length to be uploaded to IGTV but also TEASED as a real IG post.
This means that the first minute of your 1:00+ video on IGTV can show as a regular Instagram Post. At the end of the one minute segment, the user can tap to continue viewing, and it seamlessly opens the IGTV full screen version and plays the rest, allowing full integrations of likes, comments and sharing.
Not only is the feature the best IGTV integration thus far, and works seamlessly, but I’ve noticed that my IGTV/IG posts in this manner are outperforming any of my other IGTV videos promoted from within the Swipe Up Feature in my Stories.
Additionally, the data around these posts (without hashtags), is supporting the theory that now, the less hashtags the better on your IG posts.