Data Driven Daily Tip: August 9, 2017 - Enable Your Demographics & Interest Reports in Google Analytics to get a ton more data than you're getting. Truly understand who your website audience is, from Gender breakdown to interest groups and behaviors, this is a very valuable digital marketing tool. And it's all free of course.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.