Google My Business is a little known platform. Even the most savvy marketers overlook it constantly. It probably gets a bad wrap, as it used to be Google Places and Google Plus, but Google has given it a ton of credence in terms of SEO value for businesses that have verified listings.
But this Data Driven Daily Tip is extremely utilitarian. If you're a Small Business Owner or a member of a Small Marketing Team, you should be collaborating on Google My Business, allowing teammates to post for you, add photos to your page, update your information and look at the data.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.