In this special edition of the Data Driven Daily Tip Podcast, I talk through an important concept that all business owners and entrepreneurs need to fully understand – the Minimum Viable Product.

The tendency when building a software application or even a website, is to try to include everything all at once. To prioritize everything, which basically means you’re prioritizing nothing.

How do you build something that is basic enough for your initial beta user group to test, and what is the benefit of this vs. trying to build everything all at once.

I explain in this podcast. Also, keep listening past the sponsored reads, and hear the special FULL version of my interview with Amazon Alexa’s Chief Evangelist, Dave Isbitski.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

Leave a Comment

You must be logged in to post a comment.