Thoughts I want to share around building my team as my company grows, molding myself into a role as my team grows from 1 to 6 people in a span of about 8 or 9 months.

So let me explain.

When I started my company Data Driven Design and my partnership with SnapShot Interactive as VP of Digital Strategy, it was just myself. Just me. And I loved it. I would do everything from biz dev to account management to of course all of the digital strategy – applying my knowledge and my ability to go figure things out to all of the aspects of digital marketing – SEO, Google Adwords, Social Media Content Creation and Advertising; and of course a ton of WordPress Development. I’m also huge into Google Analytics and Google Tag Manager.

Digital Strategy Roadmaps and Data Driven next action items, as well as client services and helping clients’ businesses grow has also been the main focus.

But very quickly, with all of those responsibilities, I realized I needed help and I’ve hired accordingly.

Two content writers, two digital strategists that do all of the above, and one lead WordPress Developer to complement me.

Now I’m finding myself able to lead the team, and I’m a bit of a traffic cop / janitor – but in a good way. Empowering my team to do good work; giving them the tools they need to succeed such as Google Drive, Basecamp and Slack.

Information though, seems to be the number one thing that everyone needs.

I believe this is because the people I’ve hired are extremely skilled and smart.

Specifically, they can teach me things I don’t already know. Check out the podcast below for details! Thanks for listening.

Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling your story, email me at

Thanks and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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