Data Driven Daily Tip - August 11, 2017: 9 out of every 10 Google Analytics accounts doesn't have Goals/Conversions set up. This puts your company at a huge disadvantage not to have Goals set-up.

Goals allow you to track qualified web visits and conversions, and attribute them back to a referral source. In plain English, this means that your company can tell which marketing efforts - both online and offline - are driving the most quality traffic and leads or eCommerce sales.

Additionally, when conversions are in place, you can link your Google Adwords account with Google Analytics to serve ads based on the traffic most likely to drive conversions, not just clicks.

Little details go a long way in digital marketing. Do you have the right people managing your account?

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.