Mailchimp is an amazing platform. It continues to evolve every day. My prediction is that it becomes one of the top overall marketing platforms and even CRMs on the world in the next 5-10 years.

As a result, I have a ton of Mailchimp content at www.DataDriven.Design

But I digress. Today's Data Driven Daily Tip is How To Create A Segment In Mailchimp.

The reason you'd want to do this would be because Mailchimp doesn't let you "exclude a tag" ... Tags are a way of organizing your audience within one list, so that you don't need to duplicate the same user onto multiple lists in your audience. It's super smart, but when you go to send a campaign, you can only INCLUDE users that have a particular tag, for example - if I wanted to send an email to all attendees of the Nashville Voice Conference, that's easy.

I just select that tag when I'm starting my campaign.

But if I want to send a blast out to my entire Audience but EXCLUDE people who have already signed up for the conference, I have to create a segment.

This video walks you through how to get that done. 🙂

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via Podcasting, building Alexa Skills, SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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