Mailchimp is an amazing platform. It continues to evolve every day. My prediction is that it becomes one of the top overall marketing platforms and even CRMs on the world in the next 5-10 years.
As a result, I have a ton of Mailchimp content at www.DataDriven.Design
But I digress. Today’s Data Driven Daily Tip is How To Create A Segment In Mailchimp.
The reason you’d want to do this would be because Mailchimp doesn’t let you “exclude a tag” … Tags are a way of organizing your audience within one list, so that you don’t need to duplicate the same user onto multiple lists in your audience. It’s super smart, but when you go to send a campaign, you can only INCLUDE users that have a particular tag, for example – if I wanted to send an email to all attendees of the Nashville Voice Conference, that’s easy.
I just select that tag when I’m starting my campaign.
But if I want to send a blast out to my entire Audience but EXCLUDE people who have already signed up for the conference, I have to create a segment.
This video walks you through how to get that done. 🙂