I’m fortunate enough to have built and strengthened many relationships throughout my career. One perfect example is with Dennis Sampier, my former boss and one-time mentor at The Detroit Pistons Basketball Company, who now is a client of my agency Data Driven Design.

DSamp, as he’s affectionately known by just about everyone who has ever met him, took some time to talk with me on my podcast recently.

We got about 35 minutes in before I was rear ended and had to pull over and call the police.

Dennis will be joining me soon to roll into Part 2 and finish, but enjoy Part 1.

Thanks for listening!

Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling your story, email me at

Thanks and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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