Attention Marketers and Small Business Owners - did you know you may be missing out on learning valuable information about your web users by not having your Demographics and Interest Reports Enabled?
By just toggling one switch in Google Analytics that takes about three seconds, you can start to aggregate data on who your web users are; how old they are, what kinds of websites they like to visit, what their hobbies and interests are and more.
But it's critical to do this as soon as you have Google Analytics installed on your website as you cannot gather retroactive data.
This video shows you how to enable demographics and interest reports in Google Analytics.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.