I've been huge on trying to get all small business owners and members of small marketing teams to use Google Analytics for 30 minutes a month to learn a core set of information about:
1. Who their web visitors are
2. How often they visit their website
3. How they find it
4. What they do when they visit
Now, Google Analytics has added a "Try Searching For" new feature, an extension of their "intelligence" feature. This video explains how it makes it easier on all marketers to get their data!
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.