How To Create A Google Ads Manager Account (Master Client Center)

How To Create A Google Ads Manager Account formerly known as Master Client Center: Data Driven Daily Tip 283

By: Paul Hickey, Founder and Lead Strategist

Back in the day (like 2005-2017), Google Adwords made it pretty hard and confusing to create accounts that allowed agencies or companies to manage multiple Google Adwords Accounts under one “umbrella” or “Master Client Center Account.”

In fact, it was so hard to do so, that Google seemingly dumped anyone with a Gmail or Google For Business (now GSuite) account directly into a regular Google Adwords Account when they signed up for Adwords.

This then prevented them from becoming Master Client Center Accounts.

If you’re confused on what I’m talking about, picture logging into a Google Ads Account and only being able to manage your own account.

A Master Client Center Account, now called Google Ads Manager Accounts, allows you to manage multiple Google Ads Accounts, meaning you can have multiple payment methods on file, and collaborate with other people managing the same account.

Super useful.

With the current version of Google Adwords, called Google Ads, not only do you not get stuck in a regular Google Ads account when you sign up, but you can even retroactively make your account a manager account.

This video, and this link, explain how.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via Alexa Skills, Google Actions, SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.


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