Nashville Voice Conference and Ask Data Driven Design

Doing What You Said You Were Going To Do.

Example: Nashville Voice Conference and Ask Data Driven Design

By: Paul Hickey, Founder and Lead Strategist

Those of you that know me, know that I don’t talk politics. I’m not a history buff, and I don’t have reflections on how other people live their lives.

In fact, I rarely open my mouth about anything I don’t know a lot about.

It’s just how I’m wired, so that’s not at all what my content is about.

But those of you that know me, know that I can’t stop talking about the things that I’m passionate about, the things that drive me, and the principles surrounding those things.

For example, Doing What I Said I Was Going To Do. I’m obsessed with it. And I do like to reflect on my own life and experiences, especially in business – because at age 37 I’ve been fortunate to have so many of them.

Case in point, a year ago, I met with Gary Vaynerchuk at VoiceCon by VaynerMedia in Manhattan. At the time, I was fascinated by how businesses could use Alexa Skills.

My hypothesis was that marketing directors, VPs, CMOs, and especially Small Businesses Owners, would sit with an Alexa-enabled device and ask it business questions, that is – if someone led them there by building useful Alexa Skills for them to use. They wouldn’t look for stuff in web dashboards, that I knew, but maybe they’d “ask for it.”

At VoiceCon I told Gary Vee and other colleagues and amazing entrepreneurs I met that my new CTO, Joe Wallace, and I would be building Alexa Skills.

One year, several Alexa Flash Briefings, and AskDataDrivenDesign.com (Just Ask Alexa How Your Web Traffic Is Doing), later, I’m throwing my own Voice Conference in Nashville on July 31.

While I’ve systematically created a ton of extra work for myself and my team, I know it will be worth it. It’s already worth it, having built relationships with our featured facilitators and keynote speaker, and having purchased and shipped almost 100 Echo Dots to clients to use Ask Data Driven Design and Beta it.

And even if we end up losing money in the long run, it’s about the learning, it’s about following through with what you said you would do, and most of all, it’s about pushing yourself to do something different – because that makes you better.

I don’t know about politics, religion, or even popular TV shows anymore, but I’ve never been more fulfilled in my focus.

It’s difficult to live this way, but believe me, it has its benefits. I’ve learned a ton, earned a ton of trust, and built strong relationships, and at least people know, if I commit to something, it’s going to happen.

More On The Nashville Voice Conference:

– MARCUS WHITNEY JOINS NASHVILLE VOICE CONFERENCE LINE-UP AS KEYNOTE SPEAKER

– DAN COX ADDED AS FEATURED FACILITATOR

– DANIELLE MCGEE ADDED AS FEATURED FACILITATOR

– BRADLEY METROCK ADDED AS FEATURED FACILITATOR

– MATT CYBULSKY ADDED AS FEATURED FACILITATOR

– STUART CRANE ADDED AS FEATURED FACILITATOR

– PAUL CORNWELL ADDED AS FEATURED FACILITATOR

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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VOICE APPS FOR BUSINESS

A Nashville Technology Council Tech Talk
Thursday, January 16, 2020
Tech Hill Commons, Nashville, TN
11:30 a.m. – 1 p.m.

The data has spoken. Nearly 200 million people are getting their information from voice assistants like Alexa and Google Assistant, and it’s time businesses built a presence on top of these platforms and started using voice-based apps to streamline their marketing and operations, and increase efficiency and effectiveness. Whether delivering a voice-based version of your company’s website so your audience can interact while walking the dog, an interactive extension of your company’s intranet that employees can check in on while waiting in line at the store, or a training for your sales force that they can take while driving, the possibilities are endless.

Paul Hickey, CEO of Data Driven Design, a Nashville-based digital agency that builds Multimodal Voice Apps for Alexa and Google Assistant, as well as Websites and Custom Software, will walk attendees through how to design, develop and deploy voice-based apps for all Alexa and Google Assistant devices, including those with screens like the Echo Show and Google Hub.

It’s time to integrate voice into your business strategy, and save time, reduce friction, and meet your audience where they are.

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