Data Driven Daily Tip 315 - The Data Around Voice

Data Driven Daily Tip 315 – The Data Around Voice

By: Paul Hickey, Founder and Lead Strategist

As you may know by now from following my content, I’m very passionate about using Alexa and other voice assistants like Google Home, for business use.

I’m also passionate about teaching all other businesses how they can become more efficient and effective, as well as reach their target audience better via Alexa, Google Home, other voice assistants and even podcasting.

But why Alexa so much? How many people use Alexa? How many businesses use Alexa?

What is the most used Voice Assistant?

What are the trends? Well, we have to give props to for these great stats around Amazon Alexa.

As of January 2019, Amazon Alexa makes up 62% of the Smart Speaker Market, with Google Home at 24%.

Watch the video for more of the stats we see as relevant and why.

Also, according to SEO Tribunal – More than 50% of searches will be voice searches by 2020.

and…, VoiceCon by VaynerMedia and Dave Isbitski of Amazon Alexa for these great stats around Alexa For Business.

During 2018, 22% of Americans had smart assistants in their home, up from less than 1% in 2017. That’s huge, people. This is the next way to get your audience’s attention.

In 2019, there are more than 50 million smart speaker users in the world; increasing 15% each month. Not only that, but there are now more than 90,000 Alexa Skills, with businesses reporting a 43% lift businesses nine months after launching an Alexa-enabled product, and a 53% a percent boost on average almost immediately after incorporating an Alexa Skill into their current product. 54% percent of professionals surveyed say they’d use Alexa in the workplace to increase productivity.

This video covers the top five ways businesses can use Alexa to increase productivity in the workplace, courtesy of

Nashville Voice Conference 2019
To learn more in person about how to use Voice Technology like Alexa Skills, Google Home Actions and Podcasting to improve your business, please visit

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via Podcasting, building Alexa Skills, SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.


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