Every business wants to run ads that work. Every marketer wants to generate sales or leads via ads. As such, my job is to constantly test and try various types of digital marketing tactics.

I've run just about every different type of Facebook Ad that exists, five times over in the last three years.

Well, just when I start believing that, Facebook adds something new.

Here is how to create a Facebook Ad (or boosted post - it works for either) with a Facebook Messenger objective (an ad geared towards getting Facebook users to send messages to your business) but with a Chat Bot reply that you can customize.

In other words, you can have an automated conversation with a lead from within your ad, then come back to check it later to see if it's something you should follow up on.

Here's how.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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