Using Data To Drive More Conversions: Tactical Real Life Example | Web Design
  • Use Data To Drive More Conversions: Tactical Real Life Example

    How To Learn From A Heatmap

    2 Minute Read

Using Data To Drive More Conversions: Tactical Real Life Example

By: Paul Hickey, Founder and Lead Strategist

I’ve got something for you.

I’ve got a data driven insight that applies to your website. This doesn’t happen every day.

It’s easy to dig into data. It’s much freaking harder to understand what it means. Sometimes it’s nearly impossible to answer the question “so what the heck does this all mean I should do?”

Well, just like anything else, practice makes perfect.

Here’s something I found recently that will generate more leads.

In the last couple months, we’ve implemented dozens of “Cookie Notices” and “Privacy Policy” Pop-Ups on client websites due to GDPR.

In perusing heatmapping data (a visualization of where users click and where they don’t click), we’ve found that an overwhelming number of users are actually paying attention to and clicking the “Accept” button when the notice is placed at the bottom of the website. Like below…

So, to me, an example of using this data would be: “if users are constantly clicking this “Accept” button and actually paying attention to the Cookie’s Notice, let’s replicate this but change the messaging to be something that our business cares about, like our value proposition and a call to action to “Start A Project.”

So, we’ve used this data on our own website, and we’ve implemented this…

This pop-up shows after being on our homepage for 10 seconds. It shows with an animation, and is differentiated in look and feel from the Cookies Notice, as it should be.

You can bet we’ll be A/B Testing this in several ways, and reporting back on what the data shows works best to drive conversions.

I typically say that each individual business needs to perform an experiment to even come to a conclusion like this, but this is one of those rare examples of something that applies to everyone based on this data.

So we turned a very boring, tactical operation (GDPR compliance implementation) into something that will drive more leads for ourselves and our clients.

To Get Started Driving More Leads For Your Clients:

  • Contact your web developer (or me at paul@datadriven.design).
  • Have them / us implement a GDPR notice (if they / we haven’t already).
  • If using a WordPress Site, download and implement a Pop-Up Builder Plug-in on your site like “Pop-Up Builder” (we highly recommend upgrading to the pro version) and build in your message, value prop and imagery.
  • Be sure to set the timer for 10+ seconds (don’t have it show right away), and make sure it shows at the bottom middle quadrant of your site – where the GDPR notice is.

Contact me with any questions at paul@datadriven.design – happy marketing!

Thanks for reading, and have a great day!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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