I really struggled with what to call this blog post. Normally I don't think about it that much, but this one could have gone in any number of directions:
1. Walk The Talk
2. Walk Your Talk
3. Are Walking Your Talk
4. SEO is Hard AF
5. The Proof Is In The Data (again, and again)
6. You're not going to want to hear this / read this, but....
I started blogging EVERY DAY on January 1, 2018. For the 4-6 months prior to that, I was blogging about 2-3 times per week.
Prior to August 2017, I wasn't really blogging that much at all, but I knew I need to be.
For the last 7 years I've told my clients over and over again that "blogging consistently is the best SEO and Traffic Generation Strategy."
In Layman's terms, the more you blog, two things will happen:
1. You'll see more of your pages indexed by Google, which will help you move up the Search Engine Results Pages.
2. Your website traffic will increase.
All clients get the concept and understand the formula, but not many actually implement it. Those that truly do, see true results. Of those that get the concept and understand the formula, not many actually believe it will work, which makes it easy for them to not implement it.
Also, it's freaking hard to do. I'm 6+ months in to blogging every day. Before my vacations, I write a blog for each day I'll be out, and I schedule it to post.
I'm posting on Instagram, Facebook, Medium and LinkedIn every day. Most days multiple times.
But this is not in vain. This is working. And I'm B2B.
In the last three months of 2018 (April, May and June), compared to the same months in 2017, our search engine results stats look like this...
235,000 search impressions (number of times our website was seen on Google Search Engine Results Pages while blogging every day) vs. 394 the previous year (not blogging every day).
1,390 clicks while blogging every day vs. 3 while NOT blogging every day.
In the last six months, compared to the previous six months, Users to our website DataDriven.Design are up 220% while blogging every day.
Users from Organic Search are up 478%. Users from Social Media up 71% and Referral Traffic up 500%.
So after nearly a decade of telling clients to blog consistently, I've done it myself. I'm walking my talk.
Yes, it's hard. But after a while, it just becomes like working out or brushing your teeth. Something that you do every day, that makes you healthy and keeps you constantly improving and getting better.
Blogging shouldn't be for SEO, it should be because you're a subject matter expert, and you love what you do.
And, when you have the content library, it's easier to go out and get PR and recognition for your content, which greatly helps your SEO, as explained further here by SERP.co.
But when you do it consistently, the results will come. The PROOF is ALWAYS in the DATA.
Thanks for reading, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.