There seems to be a lot of confusion among business owners about which SEO tactics are the lowest hanging fruit for them to tackle.

A number 1 is a verified Google My Business Listing. But even for those of you marketers (from CMOs to Small Business Owners) savvy enough to verify your listing and pay attention to the data and capabilities around it, you may have noticed that you get pinged with updates to your listing.

Where do these come from?

Well, a lot of the time they come from User Contributions. Yes, that's right, Google allows any user to make contributions to a Google My Business Listing (verified or not) and even rewards them for it.

This video breaks it down.

For more on how to verify your Google My Business Listing, click here.


Thanks for reading, and have a great day!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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