WATCH READ Good for Google. They’re rebranding Google Adwords to “Google Ads,” but it doesn’t seem to just be an aesthetic rebrand. It appears that it will actually mean something to marketers and digital strategy practitioners and everyone from CMOs to Small Business Owners. The announcement on the rebrand is here, and the announcement on…
Read MoreWATCH READ Have you launched a website recently only to realize weeks later that it’s not showing up on Google at all when you Google Your Company’s Name or anything related to it? Frustrating as hell, right? Well, of course! There’s always a real reason why this is happening, so don’t let your web development…
Read MoreREAD We recently had a client ask us – “what are those sublinks under my main homepage link on Google after I search for my company’s name?” The context of this question, which we’ve been asked frequently over the years is always around wanting to “control” or “edit” them. Well, those are called Sitelinks, and…
Read MoreWATCH READ Several years ago, Google starting hiding most organic keyword data under “not provided” in Google Analytics. If you go into Google Analytics and go to Acquisition, Channels, Organic Search, you will see that 98% of your keyword data will show under “not provided.” The way to get around this is to link Analytics…
Read MoreWATCH READ Small Business Owners and Marketers, did you know you can actually call Google? There once was a time when you couldn’t but the world’s top search engine has actually made itself pretty accessible. I believe this is due to the fact that Google has become extremely self-aware to the following: – People are…
Read MoreREAD Chances are you already knew (and it’s cool if you didn’t) that Google gives a slight nod to websites with SSL certificates over those that don’t have the shield installed. For less than $100/year, it has made sense for the last few years to get the Secure Socket Layer on your website, because even…
Read MoreListen Read In this episode I talk about Google Webmaster Tools, now known as Google Search Console. This is a free, critical SEO (Search Engine Optimization) tool. Learn more by listening now! Thanks for listening! Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling your story,…
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WATCH READ In this short, three minute video, I reveal the best SEO Tip ever! It’s not super complicated. You just need to have your site verified with Google Search Console first. More on that here. Then, you need to log into Google with the account you verified your site with, and make a search…
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WATCH READ This solves a decade old question by WordPress website owners and bloggers. How do I change my website’s primary domain name without affecting my Google Search Engine Ranking? Many bloggers and content creators have hundreds and even thousands of blogs that they’d completely lose backlinks for and SEO value for if they don’t…
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WATCH READ The best way to optimize your WordPress Website for Organic Search (SEO) on Google is to use a plug-in called Yoast SEO. Yoast gives WordPress non-technical content managers the ability to add SEO Titles (also known as Search Engine Titles), Meta Descriptions to each page and score them against focus keywords. Yoast makes…
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