Have you launched a website recently only to realize weeks later that it's not showing up on Google at all when you Google Your Company's Name or anything related to it?
Frustrating as hell, right? Well, of course! There's always a real reason why this is happening, so don't let your web development company tell you "well, that's just Google being Google."
Not true. It's likely that either something is off within Google Webmaster Tools / Search Console set-up, OR it could be something as stupid-simple as the good ole' "Discourage Search Engines from Indexing this Site" box hasn't been unchecked.
That's right folks, under Settings - Reading in WPEngine, this box is not automatically unchecked upon launching to production. In GoDaddy Managed WordPress Hosting, it is, but not in WPEngine.
Don't forget this important step for good SEO on your new WordPress website.
Thanks for reading, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.