WATCH READ Data Driven Daily Tip – August 25, 2017: One of the most common trepidations business people have about social media is post frequency. “How Often Should I Post On Facebook?” is one of the most frequent questions I get asked. No, I mean, “really? That much? 3-5 times per day?” We realize it’s quite…

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READ Thanks to the Spring Hill Chamber of Commerce for having Kate Hickey and I as Keynote Presenters at the August 2017 Chamber Luncheon. We worked with three Spring Hill businesses on their social media strategy for three months leading up to the event, pro bono. The results were incredible. Thanks to Anette at Rhino…

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WATCH READ Data Driven Daily Tip – August 14, 2017: The Facebook Audience Insights Tool gives amazing data for you to analyze to understand if your audience is on Facebook (and they are). Get smart about your marketing strategy. I’ve been in several meetings with prospective clients who don’t believe their audience is on Facebook.…

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WATCH READ Data Driven Daily Tip – August 10, 2017: Expanded Text Ads or “ETAs” are getting about 10x the amount impressions and 5x the amount of clicks in our clients’ Google Adwords accounts as the old format ads. When we A/B test, the results are clear. We highly recommend converting all of your old…

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WATCH   …but the saga isn’t over yet. No, no. You still need to go into your Facebook Business Manager after your client or co-worker has accepted your request and add yourself.That looks like this…    READ I’ve been using Facebook Business Manager for about a year. It was launched by Facebook to make it…

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WATCH READ It’s not easy to explain what digital strategy is. It’s such a broad term and I think many agencies struggle to get a handle on it. To me, it’s simple though. Digital strategy = growing your business. To grow your business, you need to know your audience. You need to know where your…

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WATCH READ In a recent strategy session with SnapShot Interactive, I was asked how we’d do Snap Chat marketing if given the opportunity. The answer is quite simple. We’d follow the same process we do for all of our digital marketing. We’d build the content calendar, identify the piece of content on the calendar that…

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