We tried an experiment recently to see how much extra engagement long from blog posts actually copied and pasted into Facebook posts would get, vs. a simple 1-2 sentence intro and a link to the blog post. The results are pretty interesting.

Essentially, we found that when you write an entire blog post worth of content into a Facebook post, similar to this one, you get 2-3x more organic engagement than when you simply post a 1-2 sentence intro with a link to your blog post.

To us, this video is a good example of how trying things and tracking results is far better than pontificating and debating while time and opportunity passes you by. The proof is in the results. And who doesn't want more engagement? More engagement brings more organic reach, which means you show up more often in user's news feeds and don't have to pay for them seeing your content.

Now get to hacking!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

Leave a Comment

You must be logged in to post a comment.