Data Driven Daily Tip - August 14, 2017: The Facebook Audience Insights Tool gives amazing data for you to analyze to understand if your audience is on Facebook (and they are). Get smart about your marketing strategy.

I've been in several meetings with prospective clients who don't believe their audience is on Facebook. This misconception is especially common with B2B companies.

The reality is that your audience is on Facebook. Just because John the Dentist or Sally the Surgeon isn't scrolling through their feed at work (or maybe they are), they're certainly doing it at home while they're supposed to be enjoying family time or while they're fast forwarding DVR'd commercials.

If you don't believe me, that's fine. The truth is always in the data. And the Facebook Audience Insights Tool has all the data baby.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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