Data Driven Daily Tip – August 25, 2017: One of the most common trepidations business people have about social media is post frequency. “How Often Should I Post On Facebook?” is one of the most frequent questions I get asked.
No, I mean, “really? That much? 3-5 times per day?”
We realize it’s quite a commitment, which is why we’re here to help you as an extension of your team, but also why we put together presentations like Data Driven Academy, where we teach you to learn how to create consistent content for social media and SEO.
Well, again, the truth is in the data. We’ve seen from our own posts, both on our social media accounts and those of our clients, when we increase post frequency by 3x, we get back a consistent 200% increase in reach and post engagement, which means more people are seeing your content, and more people are actually liking and commenting on your content.