Data Driven Daily Tip: How Often Should I Post On Facebook?

By: Paul Hickey, Founder and Lead Strategist

Data Driven Daily Tip – August 25, 2017: One of the most common trepidations business people have about social media is post frequency. “How Often Should I Post On Facebook?” is one of the most frequent questions I get asked.

No, I mean, “really? That much? 3-5 times per day?”

We realize it’s quite a commitment, which is why we’re here to help you as an extension of your team, but also why we put together presentations like Data Driven Academy, where we teach you to learn how to create consistent content for social media and SEO.

Well, again, the truth is in the data. We’ve seen from our own posts, both on our social media accounts and those of our clients, when we increase post frequency by 3x, we get back a consistent 200% increase in reach and post engagement, which means more people are seeing your content, and more people are actually liking and commenting on your content.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.