Content Marketing: How We Would Do Snapchat

By: Paul Hickey, Founder and Lead Strategist

In a recent strategy session with SnapShot Interactive, I was asked how we’d do Snap Chat marketing if given the opportunity.

The answer is quite simple. We’d follow the same process we do for all of our digital marketing. We’d build the content calendar, identify the piece of content on the calendar that we’d want to focus on, most likely a blog or a VLOG (video blog) piece revolving around a topic that will be very helpful, personal or entertaining for our client’s target audience.

Since Snap Chat is a unique native platform, very different from Facebook and LinkedIn, where you can post long form blogs, we’d take a punchline portion of the blog and create an interactive video preview of it to deploy on Snap Chat.

Of course, that’s not all. Check out the video for more and thanks as always for your attention.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.