In a recent strategy session with SnapShot Interactive, I was asked how we’d do Snap Chat marketing if given the opportunity.
The answer is quite simple. We’d follow the same process we do for all of our digital marketing. We’d build the content calendar, identify the piece of content on the calendar that we’d want to focus on, most likely a blog or a VLOG (video blog) piece revolving around a topic that will be very helpful, personal or entertaining for our client’s target audience.
Since Snap Chat is a unique native platform, very different from Facebook and LinkedIn, where you can post long form blogs, we’d take a punchline portion of the blog and create an interactive video preview of it to deploy on Snap Chat.
Of course, that’s not all. Check out the video for more and thanks as always for your attention.