WATCH LISTEN READ Emily has an interesting background as a former fashion model in New York City. After growing up in Minnesota, she moved to NYC, dominated the fashion world, then found a love for blogging and social media around 2004-2007 as MySpace, Twitter and Facebook started to take over the digital landscape. As an…

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WATCH READ Over the last couple years, when I have talked to clients and prospective clients about Facebook Ads, there has been an immediate sense of disappointment and skepticism. To those that don’t immediately get it, I always show the data, proving – beyond a shadow of a doubt, that their audience is on Facebook.…

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READ In a somewhat hilarious moment in a client meeting a couple weeks ago, I was asked… So Paul, “What’s your take on 280 vs. 140?” I froze, not knowing what the hell just happened, then I realized the client was talking about the recent increase in Twitter characters from 140 per tweet to 280…

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WATCH READ I get it. You hear all the time that you have to be funny or engaging on social media. It’s extremely intimidating to think about how to be funny. And funny is freaking subjective as hell. You’re too busy running your company, build your team, drive revenue and track cash flow to worry…

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WATCH READ In Digital Marketing, not every channel, tactic, ad, keyword or strategy is going to work or play out the way you had expected. But don’t let the Macro effect the decision too much. The Micro my have some insights to help you moving forward. Dig Deeper before making your decisions. Paul Hickey has…

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WATCH READ What is the Facebook Tracking Pixel? What does it do exactly and why should you need it if you’re a marketing director, VP or CMO. Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build…

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WATCH READ Data Driven Daily Tip – September 8, 2017: We’ve been getting a lot of questions about Facebook Power Editor lately. In fact, at Data Driven Academy, we received several more. Facebook Power Editor is a pretty sweet tool, and in the video below I talk about it in general terms, specifically who should use…

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