WATCH LISTEN READ Attention Marketers: Does your web developer know about Facebook Partner Integrations? It’s a tool within Facebook Business Manager that makes it super easy for the non-technical marketing person to easily integrate their website conversions, eCommerce or Lead Generation, or even custom events like button clicks and scroll-to-stops, modal window opens, etc. -…

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READ I’ve purposefully written about GDPR Web Compliance several times recently, but there’s one more I feel I need to update you all on. FULL GDPR Web Compliance. You see, an earlier GDPR post of mine, read that you should first audit your website for where you’re collecting user information, then update your privacy policy,…

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READ I recently had the opportunity to sit around the dinner table with seven other super smart business owners and talk shop. Among them, a real estate agent, a fitness and supplement brand, a leotard / apparel company, an internet service provider, and a couple other agencies. The topic quickly turned to how to best…

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WATCH READ   So by now you’ve surely heard about the Facebook Pixel and what it does, right? Okay, maybe you’re confused, and I get it, so here goes: The Facebook Pixel is a snippet of code that every website should have on it for two reasons: 1. It allows you to deploy Facebook ads…

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WATCH READ Data Driven Daily Tip – September 1, 2017: Have you ever noticed a discrepancy in your Google Analytics eCommerce numbers when using Shopify? If you said “no,” you’re lying and we know it! But, either way, I bet you didn’t also realize there’s a discrepancy in the Google Adwords transaction number as well. Weird.…

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