WATCH READ Too many eCommerce merchants and businesses looking to sell their products online, or invest in Facebook Ads or other digital media have the immediate expectation of online sales. It just doesn’t happen that way. Customers need more information before they buy products, especially from businesses they don’t have a relationship with. The data…

Read More

WATCH READ The main reason small business owners need the Facebook pixel installed on their website, isn’t necessarily to run ads, but rather to understand more about their website audience. This video is from Data Driven Academy in February 2018, and it isn’t the best tutorial, but I talk about the importance of the Facebook…

Read More

WATCH READ I often get asked the question “what software do I use to automate posts across all social media platforms.” The answer always surprises and even frustrates some. I don’t. I post all of them organically, to each platform. There are several reasons, but the main one is relevancy. This video explains more, including…

Read More

WATCH READ The data shows that every business’ audience’s attention is on Facebook. Regardless of what kind of business you have, your target audience, and it’s decision makers, are using Facebook. As such, Facebook Ads, still are less expensive than traditional mainstream media. It’s cost per audience attention is so much cheaper than TV, Radio,…

Read More

WATCH READ If you want to talk to people while they consume their entertainment, you can be their entertainment. Don’t put too much pressure to be funny or entertaining, just document what you’re doing. Entertaining, informing and interacting comes before selling. Don’t post about what you sell or what deals you have. Post about who…

Read More