Social Media Marketing
How To Run Google Ads To Multiple Audiences
WATCH READ Running Google Ads to multiple audiences is important to your business. In this video I talk further about reasons why businesses should consider doing this, and how it can be done. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice Designer, and The Voice Event,…
Read MoreWhat Is The Difference Between Google Adwords, Google Shopping and Social Media Advertising?
WATCH READ It’s sometimes hard to understand that the different aspects of the Google Search Engine results pages come from different areas. For example, when you search for products, those results are generated from Google Shopping feeds, in which you have to set up a Google Merchant Center account. Google Ads come from paid advertising…
Read MoreHow To Install The Facebook Pixel
WATCH READ In our Data Driven Academy class on how to deploy digital media (how to run Facebook Ads, mainly), I explain how to install the Facebook Pixel. More on the Facebook Pixel here. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice Designer, and The Voice…
Read MoreWhy Facebook Messenger Conversations Should Count As Conversions
WATCH READ Too many eCommerce merchants and businesses looking to sell their products online, or invest in Facebook Ads or other digital media have the immediate expectation of online sales. It just doesn’t happen that way. Customers need more information before they buy products, especially from businesses they don’t have a relationship with. The data…
Read MoreHow To Install The Facebook Tracking Pixel On Your Website
WATCH READ The main reason small business owners need the Facebook pixel installed on their website, isn’t necessarily to run ads, but rather to understand more about their website audience. This video is from Data Driven Academy in February 2018, and it isn’t the best tutorial, but I talk about the importance of the Facebook…
Read MoreThree Things Small Business Owners Should Do To Grow Their Audience Online
WATCH READ Three things small business owners always need to be doing to grow their audience… 1. Create content every day and post it on every social media outlet 2. Run a targeted page promotion (explained in detail in this video) 3. Engaging on LinkedIn – searching hashtags related to your business on LinkedIn, seeing…
Read MoreData Tea Podcast Appearance: SEO and Web Design Tips for Entrepreneurs and Small Business Owners
WATCH READ Rachel and Winfree, a Data Science and Analytics company in Nashville, Tennessee, had me on as a guest on their podcast, Data Tea, to give some web design and SEO tips for small business owners and “solopreneurs” and entrepreneurs trying to build their companies. I also talk about my company and how exactly…
Read MoreDigital Marketing Hack: Post On Social Media Frequently And Run A Facebook Page Promotion
WATCH READ My mission is to help small business owners with their digital presence. This is the core reason for conducting workshops like the Small Business Website Workshop we held in Nashville, TN in November 2019. The proof is in the data, when you post on Social Media 3-5 times per day, and run a…
Read MoreWhy You Should Not Automate Your Social Media Posts Across Platforms
WATCH READ I often get asked the question “what software do I use to automate posts across all social media platforms.” The answer always surprises and even frustrates some. I don’t. I post all of them organically, to each platform. There are several reasons, but the main one is relevancy. This video explains more, including…
Read MoreYour Creative Is More Important Than Your Ad Spend
WATCH READ The data shows that every business’ audience’s attention is on Facebook. Regardless of what kind of business you have, your target audience, and it’s decision makers, are using Facebook. As such, Facebook Ads, still are less expensive than traditional mainstream media. It’s cost per audience attention is so much cheaper than TV, Radio,…
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