WATCH READ In this video, I’m speaking to Vanderbilt University’s Masters of Marketing Class about web design and digital marketing. I am a big believer in using Bounce Rate to drive design decisions on your website. I explain my methodology. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of…

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WATCH READ This video, which features audio from a guest appearance I made on Voiceflow’s podcast almost two years ago, tells the story of who Data Driven Design is and what we do. However, this is pre-pandemic, and the world changed shortly after this interview. Any questions? Email me directly at paul@datadriven.design Paul Hickey, Founder…

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WATCH READ Running Google Ads to multiple audiences is important to your business. In this video I talk further about reasons why businesses should consider doing this, and how it can be done. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice Designer, and  The Voice Event,…

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WATCH READ Google Analytics is new. If you’re installing Google Analytics on a new website, you’re now using GA4 code. So how can you confirm that the GA4 code is tracking properly? This video shows you how to use the Realtime tab. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and…

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WATCH READ Want to learn how to use data to drive design and conversion improvements on your website? The first step is understanding how to use Google Analytics conversion reports. In this video, I explain how to use Google Analytics conversion reports to make data driven decisions related to your website and digital marketing efforts.…

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WATCH READ In this speaking appearance at Vanderbilt University, I teach the Masters of Marketing class what Google Analytics goals are and how businesses can use them to drive results and make data driven decisions regarding their digital presence. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The…

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WATCH READ If your business is interested in running Google Ads (the full product where you bid on keywords – not Smart Campaigns / Adwords Express), match types are arguably the most important thing you need to know about. This video explains. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and…

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WATCH READ I’ve spoken and written at length about how great of a job Google Adwords Express (also known as Google Smart Campaigns) has done at generating phone call leads for businesses. In this video, I talk with Vanderbilt’s Masters of Marketing Class about routing numbers and why they exist. Paul Hickey, Founder / CEO…

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WATCH READ Many marketers don’t really know this, but Google Ads is super overpriced, and has been for several years. The bidding structure of the full Ads product causes a myriad of scenarios where it very rarely makes sense for any small business to participate in traditional Google Ads. Paul Hickey, Founder / CEO /…

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WATCH READ In this Data Driven Academy appearance at Vanderbilt University Masters of Marketing class, I teach students how to use Google Ads Smart Campaigns (aka Google Adwords Express) to generate phone call leads for small businesses. This is something all small business owners should be aware of. Paul Hickey, Founder / CEO / Lead…

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