WATCH READ In our Data Driven Academy class on how to deploy digital media (how to run Facebook Ads, mainly), I explain how to install the Facebook Pixel. More on the Facebook Pixel here. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice Designer, and  The Voice…

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WATCH READ Too many eCommerce merchants and businesses looking to sell their products online, or invest in Facebook Ads or other digital media have the immediate expectation of online sales. It just doesn’t happen that way. Customers need more information before they buy products, especially from businesses they don’t have a relationship with. The data…

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WATCH READ I often get asked the question “what software do I use to automate posts across all social media platforms.” The answer always surprises and even frustrates some. I don’t. I post all of them organically, to each platform. There are several reasons, but the main one is relevancy. This video explains more, including…

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WATCH READ The data shows that every business’ audience’s attention is on Facebook. Regardless of what kind of business you have, your target audience, and it’s decision makers, are using Facebook. As such, Facebook Ads, still are less expensive than traditional mainstream media. It’s cost per audience attention is so much cheaper than TV, Radio,…

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WATCH READ If you want to talk to people while they consume their entertainment, you can be their entertainment. Don’t put too much pressure to be funny or entertaining, just document what you’re doing. Entertaining, informing and interacting comes before selling. Don’t post about what you sell or what deals you have. Post about who…

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