Posts Tagged ‘Facebook Ads’
What Is The Difference Between Google Adwords, Google Shopping and Social Media Advertising?
WATCH READ It’s sometimes hard to understand that the different aspects of the Google Search Engine results pages come from different areas. For example, when you search for products, those results are generated from Google Shopping feeds, in which you have to set up a Google Merchant Center account. Google Ads come from paid advertising…
Read MoreHow To Install The Facebook Pixel
WATCH READ In our Data Driven Academy class on how to deploy digital media (how to run Facebook Ads, mainly), I explain how to install the Facebook Pixel. More on the Facebook Pixel here. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice Designer, and The Voice…
Read MoreWhy Facebook Messenger Conversations Should Count As Conversions
WATCH READ Too many eCommerce merchants and businesses looking to sell their products online, or invest in Facebook Ads or other digital media have the immediate expectation of online sales. It just doesn’t happen that way. Customers need more information before they buy products, especially from businesses they don’t have a relationship with. The data…
Read MoreDigital Marketing Hack: Post On Social Media Frequently And Run A Facebook Page Promotion
WATCH READ My mission is to help small business owners with their digital presence. This is the core reason for conducting workshops like the Small Business Website Workshop we held in Nashville, TN in November 2019. The proof is in the data, when you post on Social Media 3-5 times per day, and run a…
Read MoreWhy You Should Not Automate Your Social Media Posts Across Platforms
WATCH READ I often get asked the question “what software do I use to automate posts across all social media platforms.” The answer always surprises and even frustrates some. I don’t. I post all of them organically, to each platform. There are several reasons, but the main one is relevancy. This video explains more, including…
Read MoreYour Creative Is More Important Than Your Ad Spend
WATCH READ The data shows that every business’ audience’s attention is on Facebook. Regardless of what kind of business you have, your target audience, and it’s decision makers, are using Facebook. As such, Facebook Ads, still are less expensive than traditional mainstream media. It’s cost per audience attention is so much cheaper than TV, Radio,…
Read MoreHow To Grow Your Facebook Audience Without Spending A Fortune
WATCH READ If you want to talk to people while they consume their entertainment, you can be their entertainment. Don’t put too much pressure to be funny or entertaining, just document what you’re doing. Entertaining, informing and interacting comes before selling. Don’t post about what you sell or what deals you have. Post about who…
Read MoreHow To Run Instagram Ads To Your Profile
How do you create ads on Instagram to drive users to your Instagram profile? That’s a little bit different.
Read MoreHow To Find Lost Facebook Business Page Admin Invites
Tricky little Facebook Business Manager. Where do the invites go when you try to add someone as an admin to your Facebook Business Page or Facebook Ads Account?
Read MoreHow To Change Your Facebook Business Page URL
Business Owners and Marketers, are you struggling trying to find how to create a marketing friendly Facebook URL?
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