WATCH   READ I talk about Bounce Rate more than anyone I know. Bounce rate is the best top level metric to understand how effective your website is. Bounce Rate is engagement rate flipped upside down – the lower the Bounce Rate, the better. I love Bounce Rate so much, I threw a party to…

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WATCH LISTEN READ You know as well as I do that you have some unused domain names laying around in your GoDaddy, BlueHost, Network Solutions (hopefully not) or DirectNic accounts. It’s time to forward them to live pages/URLs. Here’s why: 1. It’s super simple (especially with GoDaddy). 2. You can use them as vanity/tracking domains…

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READ By now you know how much I believe in the power of data. It not only helps businesses make effective decisions related to marketing, media budget and time management, thus helping them grow their top line revenue and increase profits… …but it also can improve culture, relationships and overall productivity. Let’s take the good…

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WATCH READ   I’ve been updating content on WordPress sites since 2008. Without question, it’s a platform that has helped me build my business value over the years, whether it be building out my first WordPress website with killer fantasy football content – NoOffseason.com – from 2008-2011, or building website after website for clients in…

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WATCH READ Big ups to BigCommerce.com. I’m a WordPress / WooCommerce and Shopify guy, but recently had a client come to me with a BigCommerce theme and need help. Here are three major things I really liked about working with the platform: 1. Point of Sale (POS) Integration – The retail store location of my…

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WATCH         READ Recently our team has been talking to a lot of clients about “their why” – see Simon Sinek, etc. Clients have wanted to start with their “why,” ask their employees about their “why,” and really dig in from that core in order to tell the story behind their brand.…

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WATCH READ   In our Data Driven Download for 2018 a look at Data aggregated from more than 326 Google Analytics accounts – we determined that the ideal homepage layout does NOT need to always ensure that users see content below the fold upon initial homepage load. In other words, your ‘heroes’ can be short OR…

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WATCH   READ Don’t be hesitant to make simple basic changes to your website based on what the data is telling you. For example, I looked at our heatmapping snapshot recently and found that in a two-month look at our website’s homepage traffic, only 20 total clicks occurred on our social media icons in our…

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WATCH READ If you’re like me, you’re looking for better free data from Google around how your website is doing in Organic Search (aka, where you’re ranking on Google). Specifically, which landing pages on your site are ranking for which specific keywords, phrases (queries), and how many users are clicking through after seeing your ranking.…

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WATCH READ Ever hear the phrase – “you should try to put yourself OUT OF BUSINESS every day?” As an entrepreneur, it’s one that resonates with me big time. As a super small digital agency proven capable of working on the largest of large projects that any big agency does, it’s a concept that doesn’t…

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