It’s different for every business, but at some point in time, whether weekly, monthly, quarterly or annually, your organization wants to make changes to the website.
Sometimes it’s wanting to get strategic and improve for conversion optimization, such as moving around elements of various pages, changing button placements, updating web copy and imagery or designing and adding new pages.
Other times it’s as simple as swapping out old copy for new, updated content, adding new employee bio pages, updating outdated contact information or just adding a new image to the homepage slider.
Then, of course, there’s the million dollar question – “should we just redesign the whole thing?”
“I mean, let’s just blow this thing up and start from scratch, right?”
Regardless of your business’ or organization’s goals or tasks, there’s amazing news. There’s a tool that can maximize your web design budget (assuming you know how to use it, of course).
It’s a free tool, nested under Google Analytics, called Behavior Reports. In this video, I show you a practical exercise on how to use data in behavior reports to improve usability of your website, and what metrics to monitor to ensure/quantify said improvement.