WATCH LISTEN READ So I’m huge on two things: 1. Starting sentences off awkwardly with “So” or “And,” and … 2. Pressuring all marketers, from CMOs to Small Business Owners, to use Google Analytics for 30 minutes per month. Whether or not you follow my step-by-step process outlined in the Data Driven Academy, of looking…

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WATCH READ It’s different for every business, but at some point in time, whether weekly, monthly, quarterly or annually, your organization wants to make changes to the website. Sometimes it’s wanting to get strategic and improve for conversion optimization, such as moving around elements of various pages, changing button placements, updating web copy and imagery…

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