Yes, I’m a data geek who loves to reference Google Analytics. But while I’ve spent many long nights digging deep into the data, it’s not a requirement to getting useful information from this free tool.
Google Analytics can tell a valuable story about who is visiting your website, and what factors – both online and offline – may be contributing to the success or failure of your business.
Marketing directors, operators, analysts or admin staff who want to look smarter or rise the ranks need to use Google Analytics as a differentiator to do so.
Agencies need to use it to serve their clients better and drive real results, and CEOs and business owners need to use it to grow their businesses. Audience reports are a good place to start.
Thanks and have a great day!