Posts Tagged ‘Bounce Rate’
How To Use Bounce Rate Data To Design Your Web User Experience
WATCH READ In this video, I’m speaking to Vanderbilt University’s Masters of Marketing Class about web design and digital marketing. I am a big believer in using Bounce Rate to drive design decisions on your website. I explain my methodology. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of…
Read MoreTop Three Ways To Get Users To Stay On Your Website: Data Driven Daily Tip #219
WATCH LISTEN READ It’s not every day you find watershed improvements in your web data that you can immediately attribute back to 1-3 simple action items you recently took on your website, but since we’re constantly tweaking and testing, it just happened to us, and we feel the need to share it with you right…
Read MoreWhen & How To Run An A/B Test On Your Website Using Google Optimize: Data Driven Daily Tip #210
WATCH LISTEN READ We’re redesigning our logo. We can’t decide which logo to pick between the final two options. This is obviously a very important decision for our company and we’ve gathered feedback and input internally and gone through a couple rounds of strategic revisions to get to this point. Sound familiar? Well, instead of…
Read MoreHow To Install Google Optimize And Run A/B Tests On Your Website: Data Driven Daily Tip #209
WATCH LISTEN READ This blog post documents the long but rewarding process of installing Google Optimize into your website so that you can run awesome experiments and get real data to optimize your website, and not guess or use opinions. This is also known as A/B Testing. While there are several third party tools that…
Read MoreWeb Design Tips: The Ideal Mobile Homepage Layout Based On Data (Lowest Bounce Rates)
WATCH READ According to our 2018 Data Download, an aggregation of more than 325 Google Analytics accounts from real business websites that we’ve been granted access to over the years, the average mobile traffic share is around 38%. Have you looked at your Google Analytics lately to see where your website ranks in terms of…
Read MoreHow To Track Users "Likely To Buy" From You
READ Recently I’ve been talking more and more with clients about tracking “Quality Web Users.” In Google Analytics, we’re all pretty familiar with “Users” (the amount of people who go to your site during a particular time period) and “Sessions” (the amount of visits that any number of users have on your site during a…
Read MoreData Driven Web Design: What Works Best In Healthcare Vertical?
WATCH READ Healthcare Product and Service based websites that feature persona-based navigation performed 20-30% better in terms of engagement rate than Healthcare websites that did not feature this. What does this mean? Well, think of who your exact target audiences are. They may be Nurses, CFOs and Chief Medical Officers. What the data is…
Read MoreFacebook Marketing: How To Get 3x Reach on Facebook Posts
WATCH READ The proof is in the data. According to our 2018 Data Download, a report compiled from more than 325 Google Analytics accounts, social media accounts for 15% of all website traffic, that’s HUGE (up over 9% from a year ago). At the top (volume wise) of this referral traffic from social? You…
Read MoreDigital Marketing Tip: How To Increase Your Web Traffic By 16x
WATCH READ Want to increase your website traffic by 16x? The data proves it’s actually very simple. Well, hard work, but simple. Look, if your business is currently posting on your Facebook Business Page less than once per month, and you increase your post frequency up to 2 or more times per day, you…
Read MoreUseful Data Point: Instagram Profile Links Are Most Likely To Drive Web Conversions
WATCH READ If you think about bounce rate and what it means, and then you look at which social media outlets are sending traffic to your website and what the bounce rate is for each, you’ll likely find that Facebook sends the highest traffic volume (most traffic) to your website, while Instagram sends the…
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