When businesses ask me how they can get more web traffic, my mind immediately goes to one place - get me your Google Analytics access so I can drill down into your Acquisition Reports to see where your web traffic is coming from.

We all want more web traffic, but the best place to understand how to acquire it is to drill down into the data around what has brought in the most effective and engaged user-base over the last 3-12 months.

Go into Google Analytics and select Acquisition > All Channels > then drill down into each category.

"Referrals" shows you who is linking to you, and if you select "Source / Medium" you can compare various campaigns (Facebook vs. Google Paid Search, etc.).

This video gives a solid overview of how to find valuable information.

I've written about the importance of Google Analytics and how to get started setting it up on your website.

I've also written about understanding who your audience is by using Google Analytics Audience Reports.

In order to get more web traffic in the coming 12 months, you have to understand where it has come from in the past. This shows you where the opportunity lies to go get more.

Drilling down into each of your top level Traffic Channels will start to tell you the story and build your digital marketing roadmap.

Feel free to email me at with any questions.

Thanks and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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