When businesses ask me how they can get more web traffic, my mind immediately goes to one place – get me your Google Analytics access so I can drill down into your Acquisition Reports to see where your web traffic is coming from.
We all want more web traffic, but the best place to understand how to acquire it is to drill down into the data around what has brought in the most effective and engaged user-base over the last 3-12 months.
Go into Google Analytics and select Acquisition > All Channels > then drill down into each category.
“Referrals” shows you who is linking to you, and if you select “Source / Medium” you can compare various campaigns (Facebook vs. Google Paid Search, etc.).
This video gives a solid overview of how to find valuable information.