Whether you're looking for a Web Design and Digital Marketing agency, or your business is performing these services in-house, it's super important not to lose sight of your business strategy.
Build with purpose.
Don't get caught up in "fancy." As a creative/marketer, it's easy to get caught up in how "perfect" things look, how "clever" or "funny" you're being, or how close to winning an award you might be.
In the meantime, you're losing sight of what's important. What are your business goals? How will the marketing actions you're about to take actually help you achieve those goals in the short term and long term?
We don't just build websites, we understand our clients' business goals, we help our clients understand their target audiences, where their target audiences are getting their information from, and how to reach them effectively.
But we don't just stop there, we constantly help our clients quantify if these efforts are working, if they're not, and what actions can be taken to help achieve better results.
We do this by using data.
Let's be honest, budget is always a constraint. It just is.
The nature of this challenge is that every dollar has to be accounted for, which is where the data comes in.
We help calculate customer acquisition costs, even segment them down into different audience personas.
We look at ROAS (return on ad spend) from Facebook Ads, Google Ads and LinkedIn Ads. We dive into top conversion paths (the data from Google Analytics that shows how many types it actually takes a user to convert on your website - and from which referral sources they've visited from).
All of these metrics result in quick decision making. All of this roles up into your business strategy.
When you get a website, a digital marketing engagement, or a software application from us, you're getting a team that thinks this way for you - a team that builds with purpose for you with your business strategy in mind.
So as you're looking at making your decision on who to work with (internally or externally), make sure you find a partner with this in mind.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.