Business Strategy - Traits Of A Successful Web Design Company

Differentiator #5: Business Strategy – Traits Of A Successful Web Design Company

By: Paul Hickey, Founder and Lead Strategist

Whether you’re looking for a Web Design and Digital Marketing agency, or your business is performing these services in-house, it’s super important not to lose sight of your business strategy.

Build with purpose.

Don’t get caught up in “fancy.” As a creative/marketer, it’s easy to get caught up in how “perfect” things look, how “clever” or “funny” you’re being, or how close to winning an award you might be.

In the meantime, you’re losing sight of what’s important. What are your business goals? How will the marketing actions you’re about to take actually help you achieve those goals in the short term and long term?

We don’t just build websites, we understand our clients’ business goals, we help our clients understand their target audiences, where their target audiences are getting their information from, and how to reach them effectively.

But we don’t just stop there, we constantly help our clients quantify if these efforts are working, if they’re not, and what actions can be taken to help achieve better results.

We do this by using data.

Let’s be honest, budget is always a constraint. It just is.

The nature of this challenge is that every dollar has to be accounted for, which is where the data comes in.

We help calculate customer acquisition costs, even segment them down into different audience personas.

We look at ROAS (return on ad spend) from Facebook Ads, Google Ads and LinkedIn Ads. We dive into top conversion paths (the data from Google Analytics that shows how many types it actually takes a user to convert on your website – and from which referral sources they’ve visited from).

All of these metrics result in quick decision making. All of this roles up into your business strategy.

When you get a website, a digital marketing engagement, or a software application from us, you’re getting a team that thinks this way for you – a team that builds with purpose for you with your business strategy in mind.

So as you’re looking at making your decision on who to work with (internally or externally), make sure you find a partner with this in mind.

Click here to view all of our differentiators.

Click here to view all of our company principles.

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

How Can We Help You?

We’d LOVE To Help You With Any Digital Strategy or Web Design Needs

  • Date Format: MM slash DD slash YYYY

FOLLOW PAUL ON THE GRAM

For Data Driven Daily Tips and Motivation

ADD PAUL ON SNAPCHAT

Watch Me Learn Spanish and Love Fitness

Recent Posts

Latest Podcast Episodes

Categories

Tags

Archives

Paul Hickey Podcast – Latest Episodes

  • WE ARE YOUR DIGITAL TEAM

    Supporting Small Businesses & Mid-Size Company Marketers

    LET’S TALK

UPCOMING EVENTS

We’re always going to be training small business owners and marketers on how to improve their digital presence and become more self sufficient. Click below to learn more about upcoming events, and register now!

VOICE APPS FOR BUSINESS

A Nashville Technology Council Tech Talk
Thursday, January 16, 2020
Tech Hill Commons, Nashville, TN
11:30 a.m. – 1 p.m.

The data has spoken. Nearly 200 million people are getting their information from voice assistants like Alexa and Google Assistant, and it’s time businesses built a presence on top of these platforms and started using voice-based apps to streamline their marketing and operations, and increase efficiency and effectiveness. Whether delivering a voice-based version of your company’s website so your audience can interact while walking the dog, an interactive extension of your company’s intranet that employees can check in on while waiting in line at the store, or a training for your sales force that they can take while driving, the possibilities are endless.

Paul Hickey, CEO of Data Driven Design, a Nashville-based digital agency that builds Multimodal Voice Apps for Alexa and Google Assistant, as well as Websites and Custom Software, will walk attendees through how to design, develop and deploy voice-based apps for all Alexa and Google Assistant devices, including those with screens like the Echo Show and Google Hub.

It’s time to integrate voice into your business strategy, and save time, reduce friction, and meet your audience where they are.

(OUR BLOG)

THE PROOF IS IN THE DATA.

EMAIL NEWSLETTER

Get Weekly Recaps of our Data Driven Daily Tip Delivered To Your Inbox Every Friday!

(all photos on this website are of either Data Driven Design employees, clients or friends of Data Driven Design … that’s why everyone is smiling or laughing).

LISTEN TO THE PODCAST

Apple Podcasts | Google Podcasts | Spotify

ASK ALEXA HOW YOUR WEB TRAFFIC LOOKS

Ask Data Driven Design | Get a Free Trial Of Our Premium Alexa Skill.

“Alexa, ask Data Driven Design where most of my web traffic is coming from”

“Alexa, ask Data Driven Design what are my top viewed pages”

“Alexa, ask Data Driven Design about my eCommerce Data”

FREE DIGITAL MARKETING TIPS DELIVERED WEEKLY

Get the Data Driven Daily Tips Delivered Directly To Your Inbox Weekly.

Yes! You've Taken The First Step To Improving Your Digital Strategy!