WATCH READ Yep, I’m still posting some videos from a speaking appearance I did back in 2017. Why? Because Google Analytics User Flow is still relevant. Many small business owners have had Google Analytics installed on their websites for years (far before the new GA4 launched). If you fall into this category, watch this video…

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WATCH READ In this short, three minute video, I reveal the best SEO Tip ever! It’s not super complicated. You just need to have your site verified with Google Search Console first. More on that here. Then, you need to log into Google with the account you verified your site with, and make a search…

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WATCH READ Running Google Ads to multiple audiences is important to your business. In this video I talk further about reasons why businesses should consider doing this, and how it can be done. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice Designer, and  The Voice Event,…

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WATCH READ Google Analytics is new. If you’re installing Google Analytics on a new website, you’re now using GA4 code. So how can you confirm that the GA4 code is tracking properly? This video shows you how to use the Realtime tab. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and…

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WATCH READ In this speaking appearance at Vanderbilt University, I teach the Masters of Marketing class what Google Analytics goals are and how businesses can use them to drive results and make data driven decisions regarding their digital presence. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The…

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WATCH READ If you’re a smaller boutique business but sell similar products or services to much larger conglomerate competition, there is still a way for you to compete with them on Google Ads. It’s through Google Adwords Express Campaigns – also now called Smart Campaigns. This actually allows your business to run ads for as…

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WATCH READ What’s the best way to embed video on your website? I get asked this question all the time, and while YouTube is generally my answer, due to the fact that it’s free, easy to use and great for SEO, there is another solution that may be better depending on your situation. If you’ve…

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WATCH READ In this video, I teach Vanderbilt University’s Masters of Marketing program how to use the Google Ads Keyword Planner Tool. While it’s built for ad campaigns, it can also be used for using data to drive organic search, and business decisions in general. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven…

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WATCH READ How to use data to make decisions and not waste your money in Google Ads. I discuss how to use keyword data in Google Ads to optimize your campaigns. This is a general overview from a Data Driven Academy at Vanderbilt University in 2018. There’s no need to debate what keywords to bid…

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WATCH READ In our Data Driven Academy class on how to deploy digital media (how to run Facebook Ads, mainly), I explain how to install the Facebook Pixel. More on the Facebook Pixel here. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice Designer, and  The Voice…

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