Posts Tagged ‘Google Analytics’
Google Analytics User Flow Overview
WATCH READ Yep, I’m still posting some videos from a speaking appearance I did back in 2017. Why? Because Google Analytics User Flow is still relevant. Many small business owners have had Google Analytics installed on their websites for years (far before the new GA4 launched). If you fall into this category, watch this video…
Read MoreHow To Use Bounce Rate Data To Design Your Web User Experience
WATCH READ In this video, I’m speaking to Vanderbilt University’s Masters of Marketing Class about web design and digital marketing. I am a big believer in using Bounce Rate to drive design decisions on your website. I explain my methodology. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of…
Read MoreHow To Tell If Google Analytics Is Tracking Properly
WATCH READ Google Analytics is new. If you’re installing Google Analytics on a new website, you’re now using GA4 code. So how can you confirm that the GA4 code is tracking properly? This video shows you how to use the Realtime tab. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and…
Read MoreWhat Are Google Analytics Conversion Reports?
WATCH READ Want to learn how to use data to drive design and conversion improvements on your website? The first step is understanding how to use Google Analytics conversion reports. In this video, I explain how to use Google Analytics conversion reports to make data driven decisions related to your website and digital marketing efforts.…
Read MoreWhat Are Google Analytics Engagement Goals?
WATCH READ In this speaking appearance at Vanderbilt University, I teach the Masters of Marketing class what Google Analytics goals are and how businesses can use them to drive results and make data driven decisions regarding their digital presence. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The…
Read MoreHow To Use Views In Google Analytics
WATCH READ Google Analytics has a thing called a View. Views are under Properties. Marketers should think of Views like dashboards. You can filter your website and marketing data within Google Analytics up to 25 times per Property. Think of Properties as websites or apps. Why would you want 25 different data filters for one…
Read MoreWhy Marketers Should Always Use The Google URL Builder Tool When Posting
WATCH READ During our Data Driven Academy Google Analytics 101 class, we thought it would be a good idea to explain the importance of using the Google URL Builder Tool when posting to all social media posts – especially paid ads. The reason being, it automatically integrates with Google Analytics without you having to do…
Read MoreGoogle Analytics Tip: How To See Live Real Time Data On Your Website
WATCH READ Many business owners and marketers don’t really understand how powerful of a tool Google Analytics is, nor how easy it is to actually use. One interesting report is the Real Time Report. It shows you how many website users your website has at any given time of day or night. It also shows…
Read MoreHow To Add Google Analytics Code To Your WordPress And SquareSpace Websites
WATCH READ The data says that more than 30% of the websites in the world are built in WordPress, and when you combine that with SquareSpace, you get about half of all websites. In this video, I explain to marketers and business owners who attended the Data Driven Academy, how to add Google Analytics code…
Read MoreWhy Setting Up Google Analytics Properly Is Super Important To Your Business
WATCH READ The number one most common issue related to Google Analytics for small business owners is that they don’t have proper access to their own account. It’s actually very important that you or your digital agency sets up your Google Analytics Account properly. Digital agencies have been notorious for setting up each client as…
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