WATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) It’s kind of crazy that most people still don’t know how to do this, but here it is! Very utilitarian. The reason you need to know this as a marketer, is because performing this action is still the easiest way to become an admin…

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WATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) Whenever social media platforms start launching features to combat one another (feature wars), it’s usually an amazing opportunity for marketers. In 2015 it was Instagram adding “Stories” to copy Snapchat. User attention FLOCKED to Insta Stories, and hasn’t wavered since. Now, it’s the launch…

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WATCH              READ I feel super-bad for so many small businesses, and even mid to large size businesses that just completely get ripped off month-after-month and year-after-year by their SEO company. I can’t tell you how many bills and invoices I’ve been asked by my clients to audit that are just full…

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READ I had no idea if building my first Alexa Skill was going to work. But it did. Like a freaking charm. It never happens like that. And when it does, it kind of feels like serendipity. There are already more than 40,000 Alexa Skills in the Alexa Skills Store within the Alexa App (how…

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READ I have no idea if this is going to really work. This is usually close to the first thing I’m thinking when I learn something new and try implementing it for the first time. I just built my first Alexa Flash Briefing Skill – named Data Driven Daily Tip – and submitted it to…

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WATCH LISTEN READ So I’m huge on two things: 1. Starting sentences off awkwardly with “So” or “And,” and … 2. Pressuring all marketers, from CMOs to Small Business Owners, to use Google Analytics for 30 minutes per month. Whether or not you follow my step-by-step process outlined in the Data Driven Academy, of looking…

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