Digital Strategy
How To Create A New Google Analytics Account and Put Tracking Code In Your WordPress Website: Data Driven Daily Tip 192
WATCH LISTEN READ It just kind of dawned on me that as much as I talk about data, Google Analytics and WordPress website design and development, sometimes I leave out the simplest part – making sure that you have Google Analytics installed. The data is overwhelming on the amount of people who DON’T KNOW how…
Read MoreHow To Set Up A Staging Server In GoDaddy Managed WordPress: Data Driven Daily Tip 191
WATCH LISTEN READ One of the many reasons I love WordPress is because regardless of your skill level, you can contribute, learn and contribute more. Seriously, even if you’ve never updated a website before and don’t know the first thing about coding, you can learn to manage content. Our team has trained hundreds of Administrative…
Read MoreWhy Amazon Alexa-Enabled Devices Will Win Your Attention
READ You’ll start reading more and more headlines about Voice-Enabled Smart-Speakers, and you may even have one of them in your home. If you do, chances are, you’re likely using it for streaming music, and that’s probably it. But over the next 24-36 months, you’ll start using it for much, much more, and may even…
Read MoreBreaking Down the Four Main Types of Instagram Ads: Data Driven Daily Tip 190
WATCH LISTEN READ We’ve been bullish on Instagram since early in 2017 when we realized the sheer volume of active users and the amount of attention those users are giving to the platform. We’re big on building up your company’s content strategy, then deploying pieces of it consistently on Instagram. Our 2018 Data Download showed…
Read MoreAttention WordPress Developers & Marketers: Gutenberg Is Here! Data Driven Daily Tip 189
WATCH LISTEN READ Our WordPress Development Team (special thanks to “Chris Tooma”), has been on top of this one for a while now, and today I woke up to write my daily blog and saw this message in my WordPress Dashboard after a recent upgrade to WordPress Core version 4.9.8. AKA – Gutenberg is HERE!…
Read MoreThe Data Says: Use Hashtags In Your Instagram Stories: Data Driven Daily Tip 188
WATCH LISTEN READ Oh boy, PLEASE tell me your business is on Instagram. If it’s not, you need to start TODAY. Not only is there 1 BILLION monthly active users on the platform, but it’s really honestly very fun to use. It may be the single best content management and content creation platform that exists…
Read MoreWhy Content Marketers Need To Know About Instagram Stories Question and Answer Feature: Data Driven Daily Tip 187
WATCH LISTEN READ Believe it or not, the number one excuse (after “we don’t have enough time to do that”) from brand marketers and small business owners as to why they don’t consistently post on Instagram is: “we don’t know what to talk about, we’re not that interesting.” This is AFTER they’ve finally realized that…
Read MoreWhy You Need To Rework Your Podcast Strategy: Data Driven Daily Tip 185
WATCH LISTEN READ For months I was podcasting about once or twice a month, very long form, interview style. It was a good start, and gave me some stuff to talk about, however recently I decided to change my strategy to see if listenership improved. I increased frequency to basically daily, or at least 4-5…
Read MoreWhy You Should Blog On Medium, And How To Grow Your Audience There: Data Driven Daily Tip 184
WATCH LISTEN READ What Is Medium.com? It’s a free place to blog from daily to weekly to monthly, but as long as you’re doing it consistently, it will do your business well. As of 2016, more than 60 million active users were on Medium, and we have reason to believe that audience size has close…
Read MoreFacebook Ads: What's The Difference Between Website Conversion Value and Website Purchase Conversion Value? Data Driven Daily Tip 183
WATCH LISTEN READ What’s the difference between the Facebook Ads metric “Website Conversion Value” and “Website Purchase Conversion Value?” A heart attack, initially. 🙂 I kid. You see, when you go in to analyze the performance of your Facebook Ad in terms of generating sales to your eCommerce website, you need to go in and…
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