READ There’s no question that the geography of a particular person has put them into a specific bucket related to a brand’s digital marketing strategy. The two most common uses of a user’s geographic location on their particular device (desktop including mobile) are: Geolocation-based ads (Geo-Targeting) GeoFencing-based ads/offers To a user/customer, they probably feel pretty…

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READ This blog post is NOT meant to be about Facebook Ad Policies. It’s really just about one instance, that was surprising to me, in which I wanted to use a particular word in a Facebook Ad, mainly to make a point that I would make in a meeting or on a phone call with…

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READ In our Data Driven Academy Deploying Digital Media (Facebook Ads) Class, we talk about the three phases of Facebook Ads: 1. Awareness 2. Consideration 3. Conversion Our recommendation for Facebook Ads “first timers” is typically to spend $1k per month for the first 6-9 months on Facebook “Awareness Objective” Ads. This increases eyeballs on…

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READ Look, I’m sorry if this blog post offends some people, but I know it will be super helpful to way more than it offends. Hubspot is NOT a lead generation platform. It will NOT help you grow your business. My friends, Hubspot is a CRM. That’s it. It’s a really great CRM, don’t get…

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