READ If I called you, texted you or emailed you today and said “hey Rosa/Dawn/Phil/Victor/WhateverYourNameIs, you need to know about Google Signals – it’s this thing in Google Analytics that adds an extra Acquisition Report.” You’d hang up / not reply or unsubscribe. So what? Right? But if I led that call with “yo, I’ve…

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WATCH LISTEN READ So I’m huge on two things: 1. Starting sentences off awkwardly with “So” or “And,” and … 2. Pressuring all marketers, from CMOs to Small Business Owners, to use Google Analytics for 30 minutes per month. Whether or not you follow my step-by-step process outlined in the Data Driven Academy, of looking…

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