WATCH READ Data Driven Daily Tip – November 22, 2017: Today I’m going to really quickly show you our process for using Google Analytics Data to Drive Design on your website. 1. We’re going to look at your top pages and see which have the highest and lowest bounce rates. 2. Then we’re going to…

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WATCH READ Data Driven Daily Tip – September 28, 2017: Believe me, as a Digital Strategist and Web Designer/Developer, I totally know how hard it can be to get sidetracked and make a ton of pit stops on the way to actually building quality work product. Especially digging into Data, it’s so easy to lead…

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WATCH READ You may have heard that Google Adwords gives away $10k per month in advertising credit to Non-Profit Organizations. Is this really true? Well, yes, it is, but there are some very unfortunately limitations to it. As you’ll see in the video below, I break down the fact that while Google gives non-profits the…

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WATCH READ Yo Yo, check it out. Time to spit some game about some geeky stuff. Today’s topic is perhaps the most important metric for a Google Analytics Expert – Bounce Rate. What is bounce rate? It is a metric that Google Analytics created to measure the quality of a session / user. When you…

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WATCH READ Data Driven Daily Tip – August 31, 2017: We’ve had a lot of clients ask us about the best way to shorten URLs. We’ve got a two-in-one solution for you. What is the best way to shorten your URLs? Well my friends, it’s not bit.ly, that’s for sure. There’s a better way. It’s the…

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WATCH READ Data Driven Daily Tip – August 30, 2017: Wait, what is Bounce Rate again? Oh, okay, you get it. But do you understand how to use it? Let’s break down how to use Bounce Rate – the infamous metric. A few other posts on Bounce Rate include: Introduction to Bounce Rate (definition of bounce…

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WATCH READ Data Driven Daily Tip – August 29, 2017: What is bounce rate? It’s just very recently dawned on me that when I’ve talked about Bounce Rate for the last 10 years, maybe not many people have truly understood what I’m talking about. Let’s break down what Bounce Rate really means. Also, I do a much…

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READ Thanks to the Spring Hill Chamber of Commerce for having Kate Hickey and I as Keynote Presenters at the August 2017 Chamber Luncheon. We worked with three Spring Hill businesses on their social media strategy for three months leading up to the event, pro bono. The results were incredible. Thanks to Anette at Rhino…

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