Data Driven Daily Tip - November 13, 2017: So I decided to take a look into some Google Analytics today to find some data for the tip. It's around referral sources for websites. I was particularly interested in Mobile Facebook and if it's actually driving traffic to websites. What I found was intriguing. After year to date stats from 10 random websites, all with varying verticals, focus areas, Facebook presence and posting frequency, what I found was that all 10 had mobile Facebook as a top 10 referral source for the year. This means, whether the company posted on Facebook or not, this is a top way people are finding their business.
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.